Practical operating support for businesses that have outgrown informal execution.
As a business grows, decisions, hand-offs, data, and priorities become harder to manage through proximity alone. I help make the work easier to run.
Hands-on where it matters.
I run C2 Consulting, a Sydney-based operating consultancy working with founders and leadership teams across Australia and New Zealand. My work focuses on practical constraints that slow a business down: unclear ownership, stalled initiatives, unreliable reporting, and routine work that consumes too much senior time.
Engagements can be a focused project, hourly support, or a retainer. Each starts with a clear mandate and agrees priorities, decision rights, deliverables, dependencies, and a review point before work begins.
The "C2" name draws on the military concept of Command and Control: clear communication, disciplined execution, and decisive leadership.
Jayden Bartram
Jayden has 12 years of leadership experience across military service, B2B SaaS, and startup environments. His service includes two Regular Force engagements and Reserve Force service, alongside civilian and company roles.
He is the founder of C2 Consulting and co-founded Couchdrop, where he held CEO and COO roles. His work has included go-to-market, revenue operations, customer success, partnerships, compliance, and cross-functional delivery.
His approach combines direct operating support with lean systems, useful data, clear accountability, and an operating rhythm that can continue without founder intervention.
LinkedIn ProfileFractional profile: Aussie Founders Club
Founder and Principal Consultant
Built in the field.
Operating Systems
Built GTM, revenue operations, customer success, and compliance functions from the ground up in a scaling B2B SaaS business.
Couchdrop
Co-founded Couchdrop, a B2B SaaS file transfer platform, scaling from two founders to a global team. Built all GTM, revenue operations, customer success, and compliance functions before a partial exit. Incubated a second product line (Movebot) within the same operating model.
Compliance
Delivered SOC 2 Type I and II, GDPR, and HIPAA-aligned controls for a B2B SaaS product serving enterprise customers. Built Vanta evidence pipelines, risk registers, and incident response playbooks from scratch.
How the work is approached.
Operating systems before scale
The systems that work at 10 people break at 50. Growth needs operating infrastructure before complexity overwhelms the leadership team.
Data that supports decisions
Capture the right operational data, turn it into useful reporting, and give leaders clearer signals for better decisions.
Fractional but Embedded
C2 works alongside the leadership team with a defined mandate, visible priorities, and responsibility for agreed implementation.
Commercially executable
Every recommendation is tested against whether it can actually be executed by the team, systems and constraints that exist.
Ventures founded, developed, and being built.
B2B SaaS file-transfer platform. Commercial and operating leadership across go-to-market, revenue operations, customer success, partnerships, and compliance.
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Cloud data-migration platform. Commercial and operating leadership across product positioning, partner development, and delivery coordination.
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Operational software for hospitality teams, connecting uniform stock, staff handovers, laundry movement, and reporting.
Visit websiteThese are organisations I have founded or worked with. They are not C2 client engagements or paid endorsements.
Start with what is getting in the way.
Every engagement begins with a focused conversation about the constraint. I determine whether a defined project, hourly support, or an ongoing retainer is the right fit, then agree the priorities, decision rights, and practical next steps.